Dick Bertram rapidly understood that communication and
advertisement would be the key to success. Bertram Yachts
was one of the first shipyards to invest so aggressively
in advertisement.
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Known worldwide as one of the most
experienced and knowledgeable Bertram Ad Specialist
in Bertram Yachts history has been Mike SLOAN.
The first ad Mike did for Bertram Yachts shocked
boaters with the most derogatory term a sailor could
throw at a powerboat. But it defined Bertram as
the choice for men who demanded sea kind performance
and durability.
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.For more than a decade, the claims
were validated by true stories from places around
the world where yacht parts and good mechanics were
hard to find. The "Very big in the boondocks"
campaign was named among the top ten continuing
campaigns in U.S. magazines
As Bertram boats increased in size and luxury, the
extra value was translated into boating's most memorable
slogan, "The Sun Never Sets on the Bertram
Empire."
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Mike created every Bertram ad for 14 years until Italian
Ferretti Group bought the company;
Our Used Bertram team has collected about 200 Bertram items
including boat ads, Bertram yard ads, dealer ads and Bertram
Yachts articles of press.
We will continue to add new ads keeping our
database as updated and current as possible to better assist
our visitors.
